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Welterbestätten sind Zeugnisse vergangener Kulturen, materielle Spuren von Begegnungen und Austausch, künstlerische Meisterwerke und einzigartige Naturlandschaften. Ihnen gemeinsam ist ihr außergewöhnlicher universeller Wert, also ihre Bedeutung nicht nur für nationale oder lokale Gemeinschaften, sondern für die gesamte Menschheit.

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Menschen tanzen, feiern und singen. Sie pflegen Bräuche, Beziehungen und ihre Umwelt. Dabei erhalten und gestalten sie ihr kulturelles Erbe, indem sie ihr Wissen und Können an die nächsten Generationen weitergeben. Das UNESCO-Übereinkommen zur Erhaltung des Immateriellen Kulturerbes von 2003 fördert die Sichtbarkeit und Weiterentwicklung dieses lebendigen Erbes.

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Sie rufen kulturelle Wendepunkte der Geschichte in Erinnerung und sind Wissensquelle für die Gestaltung heutiger und künftiger Gesellschaften. Diese Dokumente von außergewöhnlichem Wert in Archiven, Bibliotheken und Museen zu sichern, zugänglich zu machen und das Bewusstsein für ihre Bedeutung zu erhöhen, ist seit 1992 die Zielsetzung des UNESCO-Programms „Gedächtnis der Menschheit“.

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Im Jahr 2014 hat das Ministerium der Justiz und für Europa BW gemeinsam mit TourCert innerhalb eines Pilotsprojekts die Zertifizierung für Destinationen entwickelt. Entstanden ist die Auszeichnung "Nachhaltiges Reiseziel", welche Destinationen und die touristischen Anbieter im deutschsprachigen Raum als Ganzes betrachtet. Das Label mit "dem grünen N" gilt für "Nachhaltige Reiseziele" in Deutschland. Dabei spielen vor allem Parameter wie die Qualität der Produkte und Dienstleitungen oder der schonende Umgang mit Ressourcen eine sehr goße Rolle.

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